How significant is your company's corporate culture compared to its numerous strategies, competing tasks, and priorities?
If you're a small startup with a few people united by a common goal and values, you might not think about culture much. Furthermore, you may be unaware of its importance. However, as your business scales and outnumbers 150 employees, you may come to a point where you feel that the way you do things is not being passed on to all new hires, and your culture is diluted.
Many of MCG’s clients come to us for advice on how to hold onto their culture as their business grows. And no surprise here – a strong, unified culture allows businesses to identify and differentiate themselves from competitors, attract talent, and drive employee engagement, which serves as a foundation for better business outcomes.
Gallup’s studies across 192 organizations showed that work units in the top quartile in employee engagement outperformed bottom-quartile units by 10% on customer ratings, 22% in profitability, and 21% in productivity.
Investing in your employees and culture does pay off. But where to begin the journey of designing or rekindling a great corporate culture, especially when your business is scaling?
Here are a few best practices to consider.
Although following these strategies may sound challenging, dedicating your time and resources to maintaining a strong organizational culture is vital to improving performance. Where is your organization on its journey?