In 2012, Dan Purvis was busy building a medical-device business. It would be called “Velentium,” which is a combination of the words velocity, momentum, and talent. It’s not just the name that’s creative. From the start, Purvis was also carefully and intentionally designing the culture. The business reason for existing was to support the development of medical devices but the human reason was deeper. In four words, Purvis describes it as: “culture-forward, family first.”
Over the past decade, he’s succeeded in growing the company with intention, and—what’s more—the company played a critical role during the COVID-19 pandemic. As he describes in 28 Days to Save the World: Crafting Your Culture to Be Ready for Anything, co-authored with Jason Smith, Velentium, in partnership with their client Ventec Life Systems, successfully increased production from 100 units of ventilators per month—to 10,000 per month.
Today, the company continues to boom, and they have not lost sight of their aspirations for a people-centered culture. When Purvis talks about the vision to grow to 1000 employees, you will hear him say that the company will “include 1000 families.” Families, not employees, because the whole person is at the heart of every decision. With every business decision, he acknowledges that each employee has many dimensions and roles in life, and the ‘career’ part is just one…
At this past month’s CliffsNotes Book Club, we had the honor of hosting Purvis and Smith. It was one of those meetings that gives you goosebumps and fills your notebook with ideas. I encourage you to read the book, but in the spirit of the CliffsNotes Book Club, where we pass notes to our besties, here are some of my takeaways from the discussion.
And that’s just the CliffsNotes, folks! Check out the book and head to the portal for the presentation notes.